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From Europe to Japan: REC rolls out successful solar Partner Program

Munich, April 30, 2014: REC, the largest European supplier of solar panels globally, is launching its thriving Partner Program in Japan, one of the key markets for the company. In taking the Partner Program into Japan, REC is building on the program’s success in Europe, where the company has enrolled a line-up of eminent partners who are all strong players in their field of business. With REC expecting to ship around a quarter of its solar panels to Japan in 2014, building a network of strong partnerships in this country demonstrates REC’s conviction to the great potential of the Japanese solar market, despite the recent 11% cut in feed-in tariffs.

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“We are very excited about bringing the REC Partner Program to Japan and the positive response from potential partners already,” says Go Sekiguchi, Representative Director for REC in Japan. “REC, with its commitment to long-term partnership, innovation, and proven quality and reliability, is looking forward to building the relationships with partners that will leverage sales and revenues for both distributors and REC in Japan.”

Creating a win-win situation all round, the REC Partner Program is a way to promote the long-term alliances which are so vital in the fast-changing markets of the solar energy industry. Only a select few partners are accepted for each country, meaning that new distributors profit from a strong competitive advantage.

Partners are included in the REC Partner Locator, giving them added visibility to installers looking for a provider in their region. With a view to strengthening relationships along the entire value chain, REC distributors – following special REC training – are authorized to certify installers as REC Solar Professionals, and to give them an extended warranty of over two years on REC solar panels. This is equally valuable to REC, since it reinforces the guarantee of consistently high quality from production to installation. The REC Partner Program provides a portfolio of benefits to help REC distributors grow their business profitably – including a dedicated portal where partners can track deliveries and gain access to marketing resources, training material, and technical support, all in local languages. Partners can qualify for two different levels of membership, Platinum and Gold. Platinum partners enjoy a range of exclusive benefits.

Japan, as a country where high quality products are greatly appreciated, is the logical direction to expand the REC Partner Program. Japan’s cumulative installed solar capacity in 2013 surpassed 14 GW. Annual growth in solar capacities of between 9 GW and 10 GW is projected for 2014 and 2015, with commercial installations set to be the main driver of expansion in the solar market, growing from 3-4 GW in 2013 to
4-5 GW in 2014. The country gave final approval to the 11% feed-in tariffs cut to 32 yen per kilowatt-hour for the 20 years from the fiscal year starting April. REC expects the solar boom to continue for at least the next two years after the cut.

For further information please contact:
Agnieszka Schulze
Public Relations Manager, REC Solar EMEA GmbH
Leopoldstrasse 175, 80804 Munich, Germany
Phone +49 89 54 04 67 225 
Email agnieszka.schulze@recgroup.com          

About REC:
REC is a leading global provider of solar energy solutions. With more than 15 years of experience, we offer sustainable, high performing products, services and investments for the solar industry. Together with our partners, we create value by providing solutions that better meet the world’s growing energy needs. REC is headquartered in Norway and listed on the Oslo Stock Exchange (ticker: RECSOL). Our 1,600 employees worldwide generated revenues of USD 647 million in 2013.
Find out more about REC at www.recgroup.com